Doug Chia is Corporate Secretary and Assistant General Counsel for Johnson & Johnson. His interview with TK Kerstetter addressed “Educating Board Members on Social Media Challenges”. Board members need to understand how Social Media is being used by the company AND against the company. Social Media sites such as Twitter and Facebook will become, if they’re not already, part of everyday life. Facebook has more than 800 million users, which would make it the third largest country in the world if it were a country. If companies are not using social media tools to drive business, their competitors are. Boards need to understand both how companies are using social media to drive business and connect with customers. They also need to know the reputational risks arising from those using social media outlets to share negative information about the company and how to address those concerns.
Doug actively participates on Social Media sites and is knowledgeable about the great benefits of participating as well as the need for companies to have policies and procedures around a social media strategy.
As individuals, we all need to develop our own personal social media strategy: how much do we share, do we post comments, who are our “friends”, how do we use Facebook, Linked-In, Twitter, etc.? I will share my own strategy on the next posting.
Thank you, Doug for an informative program. The link is below.
The Hopgood Group, LLC 