Character matters. It really really does. Lying or lying by omission, causes priorities to be categorized differently, and potentially ineffectively. It has the potential to create a crisis of trust and reputation as well as making a small crisis much larger. There is usually both a short and long-term impact. At the very least, lying causes different actions to be taken than might otherwise be taken by knowing the real facts. Corporate board members have a fiduciary responsibility to “act in the best interest of the company” and not in our own self-interest. It’s a good reminder for all of us as we consider our actions and the results of our actions and how those actions impact our employees/constituents, company, our community, and/or our country. How we define standards of behavior in our companies is what “Tone at the Top is all about”. Every time a “leader” lies or cheats, people know and those people absorb the standards being set by the “leader”.